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Buy.o.logic on OWN Canada

Sunday, 1 April 2012 | Tags: , , , , , , , , , ,

PRESS RELEASE 3/19/2012: Anna & Kristina Bring New Original Series, Buy.o.logic to OWN: Oprah Winfrey Network (Canada). Everyday ailments - from insomnia to allergies, sore feet to bad breath - go under the microscope as Buy.o.logic formulates a prescription for a better and healthier you.

Season 1 premieres Tuesday, April 3 at 9:30 p.m. ET/6:30 p.m. PT

Acclaimed investigative reporter Isla Traquair hosts

April 2, 2012 (Toronto, Canada): This April, Corus Entertainment ‘s OWN: Oprah Winfrey Network (Canada) presents the premiere of the new original series, Buy.o.logic. No medical ailment is off limits, no health care product is safe from scrutiny and no test is too outrageous to tackle. Produced by Worldwide Bag Media Inc. in association with OWN (Canada), Buy.o.logic premieres Tuesday, April 3 at 9:30 p.m. ET/6:30 p.m. PT and will do whatever it takes to help viewers make smart buys for their bodies.

Everyday ailments – from insomnia to allergies, sore feet to bad breath – go under the microscope as Buy.o.logic formulates a prescription for a better and healthier you. Host and acclaimed investigative reporter Isla Traquair has dedicated her life to uncovering how everyday products affect our health. Now she’s ready (and surprisingly willing) to even put herself to the test. Her goal is to find the best products for viewers and their families based on performance, ingredients and price.

“Everyone has a health question they are too afraid to ask. Our newest series Buy.o.logic is a practical resource, created by the talented team behind Anna & Kristina’s Grocery Bag, where Canadian consumers will find answers to those burning questions in a highly entertaining package,” said Vibika Bianchi, Vice President, Original Programming, Lifestyle, Reality, Factual Entertainment, Corus Entertainment. “Buy.o.logic is hosted by the very charming Isla who bravely puts both products and herself to the test in unusual, uncomfortable and sometimes embarrassing situations.”

Each episode of Buy.o.logic spans the health horizon to showcase multiple segments including: A & K Approved, where North America’s shopping gurus, Anna Wallner and Kristina Matisic reveal which products are helping make their busy lives healthier and earn the A&K stamp of approval;Isla Asks, raising embarrassing questions including “Why do I have gas?” and “What makes my breath smell bad?” with Buy.o.logic ‘s medical expert Dr. Dave Hepburn; Buy.agnosis, where medical pros get to the bottom of common complaints and serve up vital advice on how best to beat them. Then Isla, through a series of scientific and usability tests, pinpoints the products that will help the most with what ails you; Flash Mob Testers giving audiences different opinions from everyday people on products ranging from kitchen cleaners to dental floss; and Inside Isla as Isla jumps in head, nose and colon first to personally experience medical testing. She allows audiences to not only see her brain up close and personal (MRI), but also permits the camera to go where none has gone before – in her colon (colonoscopy) and up her nose (sinus scope).

In the premiere episode, Isla and Dr. Dave examine the cause of bad breath and how different products work to combat the problem. They also hit the town to teach men to stop procrastinating on prostrate health. Allergies force Isla to figure out which vacuum cleaners suck. A flash mob puts five ab machines through a real workout and our shopping gurus Anna and Kristina discover the life changing joys of neti pots.

The series comes from the producers of the highly successful series, The Shopping Bags, Anna & Kristina’s Grocery Bag, and Anna & Kristina’s Beauty Call.

After working for The Herald and Post, The Press and Journal and various other national newspapers for nearly five years, Isla Traquair made the leap to television in 2001. She has covered every imaginable story topic in Europe and further afield working for STV, ITV and Channel Five and became one of the UK’s youngest national news anchors at the age of 28. No matter the topic she always takes the same approach: treating people as equals and getting to the heart of the matter. Isla wrote and produced three seasons of the television series Unsolved , which examined Scotland’s most intriguing murder mysteries. Isla has also hosted numerous special programs for Channel Five, Fiver and Five USA in which she interviewed Hollywood A-list celebrities promoting their block-buster movies.

Find Buy.o.logic online

About OWN: Oprah Winfrey Network (Canada)

On March 1, 2011, OWN launched in over six million Canadian homes on what was previously the VIVA channel. OWN is available in Canada through a license agreement with OWN: Oprah Winfrey Network.

About Corus Entertainment Inc.

Corus Entertainment Inc. is a Canadian-based media and entertainment company. Corus is a market leader in specialty television and radio with additional assets in pay television, television broadcasting, children’s book publishing and children’s animation. The Company’s multimedia entertainment brands include YTV, Treehouse, Nickelodeon (Canada), W Network, OWN: Oprah Winfrey Network (Canada), CosmoTV, Sundance Channel (Canada), Movie Central, HBO Canada, Nelvana, Kids Can Press and radio stations including CKNW AM 980, 99.3 The FOX, Country 105, 630 CHED, Q107 and 102.1 the Edge. Corus creates engaging branded entertainment experiences for its audiences across multiple platforms. A publicly traded company, Corus is listed on the Toronto Stock Exchange (CJR.B). Experience Corus on the web at www.corusent.com.

About Worldwide Bag Media

Worldwide Bag Media Inc., founded by Anna Wallner and Kristina Matisic in 2008, is a multimedia company that produces television series, books and new media content. “Anna and Kristina’s Grocery Bag” is currently airing on Oprah’s OWN Network in the US, in Canada on W Network and OWN Canada, and in 55 other countries around the world. Previous projects also include “Anna and Kristina’s Beauty Call,” also in wide distribution. WBM operates www.annaandkristina.com a website dedicated to smart shopping. Anna Wallner and Kristina Matisic own New Shoes Productions Inc. which produced seven seasons (205 episodes) of The Shopping Bags for W Network and Fine Living U.S.

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To find OWN: Oprah Winfrey Network (Canada) in your area, please click here.Follow Corus PR on Twitter @CorusPR

Follow OWN Canada on Twitter @OWNCanada and Facebook facebook.com/OWNCanada For more information, please contact:

Netta Rondinelli
Corus Entertainment
416.479.6103
netta.rondinelli@corusent.com

Danielle Sefton
Corus Entertainment
416.479.6094
danielle.sefton@corusent.com

Worldwide Bag Media Inc.
info@bagmedia.ca
604.669.1355

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