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Foundation

Sunday, 9 March 2008

Providing an even skin tone and a base for other make-up, foundation is one of the second best-selling cosmetics on the market. We compare drug store brands to more expensive cosmetic counter products in the search for the perfect look.

   BUYING TIPS

The Basics

  • Foundation is meant to even out your skin tone, not add color.

  • The foundation format you buy depends on the type of coverage you’re looking for:

    • Sheer liquids and light coverage foundations are the most popular and user friendly. They are natural and good looking for the daytime hours, almost mistake proof, and last three to six months after opening.

    • Medium and heavier coverage foundations come in solids, creams and sticks, creating a polished look, but they’re not right for everyone. They are best for older skin, evenings or jobs that require a lot of time in front of the camera.

  • Don’t test foundation on your hands because it will be darker and more sun damaged than your face. Instead, test colours on your jaw line, allow it to dry, then take a mirror outside and examine the colour in natural light.

  • Yellow-based foundations, as opposed to pinks, tend to look the most natural on the majority of skin colors.

  • If you can’t find the perfect shade, try shopping at a makeup counter that will mix and personalize a color for you. (This may cost more, but it will be worth the match.)If you enjoy the outdoors, you’ll need two different shades – one for summer and one for winter.

  • Choose a foundation formula based on your skin type:

    • For oily skin, look for an oil-free foundation with a matte finish.

    • For dry skin, choose a moisturizing foundation.

    • For combination skin, try a liquid-to-powder foundation.

    • For sensitive skin, avoid foundations with added fragrances, which tend to sting and irritate the skin.

  • If you’re outdoors a lot, consider a foundation with at least SPF 15 and that protects against both UVA and UVB rays. Titanium dioxide SPF works best for most people.

Be Aware

  • Foundations can cause medical issues including cosmetic acne and contact dermatitis because they contain a wide range of allergens and irritants.

   TEST CRITERIA

Since we work in television, we recruited a few other women who spend a lot of time in front of the camera to help us test foundations.

Usage Test

  • Clinique was the most popular with all of us. It had a nice silky feel and lasted well throughout the day. It evened out skin tone, had a matte finish, and allowed all of us to feel fresh and alive all day without looking fake.

   OUR TOP PICK

We all loved Clinique for its superior coverage, smooth feel, and long-lasting, natural-looking finish.

 

 

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