Hey Ladies … #Choose Beautiful!

Friday, 10 April 2015 | Tags: , , , ,

I came across the new ChooseBeauty advertising campaign from the award winning marketing minds behind the makers of Dove personal care products. I must admit, it stopped me in my tracks.  And it made me wonder...

Which door would I choose? Is it a reflection of how I see myself or how I want the world to see me? Would choosing beautiful feel pretentious or triumphant? Is it about physical beauty or inner beauty? Or both? And why force me to make a public declaration one way or the other?

The folks at Dove claim that beauty is a choice. It’s a thought provoking suggestion and like it or not, it will get people talking.

So, which door would you choose?

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  • http://www.annaandkristina.com/ Kristina

    I think you bring up a good point. I think many would feel that it would be boastful to go through the beautiful door. Just as it might be to go through the “smart” versus “average” door. So is it a test of how we feel about ourselves or how humble we wish to appear? Maybe both.

    • Anna Wallner


  • Tim Edwards

    Of course I think both of you should choose the beautiful door

  • Thomas

    But more so, the choice before entering the door or what happens on the other side maybe. And the possible repercussions if you (thought) were to be judged after the fact.
    Kind of a modern racism. Black, white… Religion… Political view etc. Profound really.
    But find me an average “person” or one that thinks themselves ugly your likely to find the common word for “acceptable and perceived level of conscience”.
    Mom’s are the only judge.

  • Thomas

    Omg!!!!! . Spoke to my mother about it all, having her watch the video.
    She told me The Separation is a insult. Period.
    “But you better hold the door open for all of them”
    Now how Classic is that.

    • Anna Wallner

      Listen to your mother!

      • Thomas

        Yes Ma’am.

    • Nisha Patil

      I agree with your mom!