Anna testing vibrating make-up - mascara

Vibrating Make-up

Friday, 5 March 2010 | Tags: , , , , ,

We're all about trying new things. When we heard about the new vibrating trend in make-up applicators, we couldn't wait to get our hands on them. Innovation or gimmick? We put mascara and foundation to the test.

The Basics

Back in 2008, vibrating make-up came buzzing out into the market with great hype. Our first thoughts: won’t it be messy? Could it poke you in the eye (mascara)? Will it really make a difference?

The Claims




Manufacturers say that the vibrating wand is like a turbo-charged version of the traditional wand, achieving the effect that consumers do when wiggling the brush during application. The goal: defined, separated, clump-free, evenly-coated lashes.

The product’s micro-vibrations move the wand over 100 times per second! Can you beat that by your own hand? We don’t think so.


Manufacturers (Lancome) claims that by using their vibrating foundation applicator, no blending is required and you will achieve a perfect, close-up, no-makeup look. 

Kristina testing vibrating make-up – foundation. Regular (left) vs. vibrating (right)


The vibrations are powered by a built-in battery, which is said to last forover 130 applications (4 months) for the mascara. For some products you have to hold a button down during application to power the vibrations. For others,they turn on as soon as you open the product.


We couldn’t resist giving these pulsing products a try, so we pitted a powered up mascara and a foundation against a regular product from the same brand. 


  • Maybelline Pulse Perfection: $19
. .
  • Maybelline Great Lash: $6
. .


  • Lancôme Ôscillation PowerFoundation: $65
. . Sephora
  • Lancôme Ageless Minérale Foundation: $46
    • Requires separate applicator (brush or sponge)
. . Sephora

(Note: prices listed above are approximate and in Canadian dollars)

Foundation Test

Kristina applied the regular foundation (Ageless Minérale) to the right side of her face with the recommended foundation brush, and then applied the vibrating foundation (Ôscillation) to the left side of her face with the powered applicator.

  • The vibrating foundation provided more coverage than applying by hand with a brush.

  • Our expert make-up artist said that the vibrating applicator side appeared to have more of a natural, dewy, energized, and glowing look, whereas the hand-brush applicator side looked more matte.

  • The vibrating applicator also appeared to give a more even application.

    Kristina testing vibrating make-up – foundation. Regular (left) vs. vibrating (right)

Mascara Test

Anna applied the regular mascara (Great Lash) to her right eye as she usually does (multiple swipes, with some gentle side-to-side motion) and then applied the vibrating mascara (Pulse Perfection) to her left.

  • The vibrating wand definitely applied a more even and thicker coating of mascara, in a lot less time.

  • It wasn’t messy at all, which we were a bit worried about.

  • The application technique took a little getting used to, but once you get the hang of it, it’s easy to apply.

  • Our experts also felt that the vibrating mascara appeared to have provided a thicker coating.

    Anna testing vibrating make-up – mascara. Great Lash (left) vs. Pulse Perfection (right)



These turbo-charged vibrating products get the A&K Stamp of Approval, but we feel with a little practice, you can get close to the same look with the less expensive, traditional applicators. And when it comes to mascara, since you should really replace it every 3 months for hygiene’s sake, tossing out a $6 bottle is a lot easier than a $19 bottle.


top of page | | back to posts |
  • Subscribe to the A&K Newsletter